≡ Monday, March 08, 2004
A programmer's summary of the Estee's GM speech
A quick class diagram to the Brand Building model:
<< Marketing >> --- << Brand >> --- << Party >>
| | |
----------- -------- ---------
| | | | | |
Global Local BrandA BrandB Person Organiztion
Now how do I model the most important and abstract incredient, according to
Estee Lauder: Integrity?
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